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Become a trusted voice in financial services

With marketing that shows why you’re the best in the business

Building businesses, by building trust

When you provide financial services, you’re asking customers to extend you their trust. For them, it amounts to more than just their hard-earned money. They’re trusting you with the businesses they’ve worked to build, or their family’s prosperity. They’re trusting you with their futures.

For this reason, there’s no other industry where building a trustworthy and reliable brand is more important.

Where we can help you beat the market

Marketing strategy and planning

Brand building activity

Lead generation and conversion

Customer journeys and digital experiences

Customer activation and loyalty

Omnichannel marketing, the numbers tell the story

With 66% of banking consumers and 57% of investment consumers preferring to make purchases over the phone, it’s clear that your customers are looking for a more personal experience. In fact, phone calls convert 10-15x more revenue than web leads.

However, actually getting new customers to make that call is the real challenge.

At The Walk, we understand that marketing is a business tool, and every investment needs to deliver a healthy return.

For example, digital advertising is a highly competitive arena for financial services, with many keywords costing $50 or more per click in Google Ads. Fortunately, there are other ways to get the phone ringing. In fact, 64% of calls to financial service providers come from organic search, which means that with an omnichannel marketing strategy you can attract more leads at a lower cost.

As an integrated marketing agency, we can help you strategise and select key outreach channels, both online and offline, depending on forecasted success criteria. Working closely with your own team to provide the expertise and scale they need to succeed, we’ll collaborate to build a compelling customer journey from their first impression of your brand, right through to when they pick up the phone, and beyond!

Give your brand a clear voice that your customers will trust

Marketing financial services isn’t easy. Through integrated marketing that delivers personalised and relevant content to educate your customers, remove doubt, and build credibility, you can show your audience why they should choose you over everybody else.

Let The Walk help you with the insights, strategy and content you need to build an omnichannel brand that builds trust every step of the way.

Here are some of our top tools to build your brand and fill your pipeline:

Brand and Marketing Strategy

The best journeys start with a map. Know where you want to be and how you’re going to get there.

Content Marketing

Build your authority and become a thought leader in your field with a strong SEO content marketing strategy.

Video Marketing

85% of businesses use video marketing. And with an incredible 89% of marketers reporting a good ROI, you should be using it too.

Digital Marketing

Using channels like search, social, and display; digital marketing can lead your audience through each stage of the buying cycle.

Integrated Marketing

Every channel of your integrated marketing strategy should work together seamlessly to lead audiences through their purchasing journey.

Email Marketing

It’s the channel that just keeps on giving. Naysayers have long declared that email marketing is dead. And yet the results seem to say otherwise, with email marketing making an average of $38 for every $1 spent.

Event Marketing

You don’t just want your audience hearing about your brand, you want them to experience it. Make your brand extra memorable by making an impression in person.

Insights and Analytics

Great marketing demands ROI. But how do you measure your success? The Walk will assess your data, explain what it means for your business, and act upon it to improve your results.

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CASE STUDY

Laying the groundwork for growth: LDB’s strategic marketing transformation

LDB Group is a leading suburban accounting and advisory firm, offering a comprehensive suite of services to individuals, businesses, and specialised sectors, including software and game developers.

The destination:

LDB needed to shift from a relationship-led model to a marketing-led approach, ensuring their brand, website, and marketing strategy could support growth beyond the founding partners and attract new clients in a competitive market.

The route:

We began by running a discovery workshop to understand LDB’s business, clients, and goals. This resulted in the development of two key strategy documents — one for marketing and another for brand positioning — setting the foundation for long-term growth.

We then created a new visual identity and website, improving navigation and content depth while ensuring strong SEO performance. A content strategy was established, and initial paid search and social campaigns were launched to generate leads and increase brand awareness.

The Walk

LDB’s fresh brand and website successfully aligned internal teams while making a bold first impression in the market. With the right foundations now in place — from audience insights to brand messaging and SEO — LDB is positioned for sustainable, marketing-led growth.

We’re the integrated marketing agency that stands with you every step of the way

Here at The Walk, we understand that you’re working in one of the most competitive and challenging markets there is. With extensive experience solving the kinds of marketing challenges that financial service providers commonly face, our commitment to results is second-to-none, as it our ability to be flexible and to collaborate.

Contact us today to discuss how we can help you develop a brand that builds trust and leads from the front in the financial services industry.

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