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Insights Perspectives

Bad marketing, done faster: The danger of AI in marketing without strategy
by The Walk Team • June 10, 2026

Professional services are built on the premise that expertise is rare, hard-won, and deeply nuanced. But right now, we are witnessing a paradox: businesses are racing to use tools that treat that same expertise as a commodity to be churned out at scale. “ If your marketing was mediocre, inconsistent, or lacked a clear strategic “why” before AI, all the […]

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Insights Perspectives
The role of earned media in building brand credibility and reputation
While there’s a vast array of marketing tactics that can be effective in any given scenario, earned media holds the greatest, most lasting power in influencing action. Leveraging earned media is an important facet of any marketing mix.…
by Jo Edwards - June 13, 2023
Insights Perspectives
ROI – more important than ever in 2023
As the first quarter of 2023 grows smaller in the rearview, it’s easy to have mixed feelings about working in marketing. There are some brilliant opportunities, yes, but the pace of change is furious and the barrage of…
by Nick Cantor - April 24, 2023
Articles Perspectives
The highs and lows of performance marketing
Pay only for results? Great! But how might performance marketing impact your brand? If you’ve ever watched an episode of the award-winning TV show, Mad Men, you’ll have seen the traditional (some would say “old-fashioned”) agency model at…
by Nick Cantor - January 18, 2023
Articles Perspectives
Working smarter for a more sustainable life and world – the 4-day week
We live in the most high-tech era in human history and the information age is constantly embracing new technologies that make our lives easier than ever. But are we the happiest, most fulfilled generation to have ever walked…
by Jesse Somer - December 5, 2022
Insights Perspectives
The best holiday marketing campaigns – 2022 edition
In addition to all the usual crazy Christmas consumer frenzy marketing, the holiday period also sees great creative work come to the fore. Why? Because these brands realise the opportunity to connect on a deeper level with customers…
by The Walk Agency - November 9, 2022
Articles Perspectives
Beyond the data: effective marketing isn’t solely about the numbers
Yes, data informs us about how well our campaigns are doing, but some elements of marketing are less tangible, such as the power of creativity. You can measure business growth, revenue, profit, conversions, web traffic, and clicks, but…
by The Walk Agency - October 30, 2022
News Perspectives
Marketing agency The Walk sharpens focus on productivity, moves to a four day week
Press releaseMelbourne, Australia Integrated marketing agency, The Walk, has moved to a four day week in a bid to become a more sustainable workplace where efficiency, productivity and quality output are valued above hours at a desk. Part…
by The Walk Agency - August 29, 2022
Articles
Good, better, best: understanding the power of great UX
Frictionless, enjoyable experiences create loyalty and drive your bottom line. Throughout history, whenever humanity’s endless quest to further knowledge and science has necessitated change, new technologies were born, and with them new skills and roles in the marketplace.…
by Jesse Somer - July 25, 2022
Project management tool
Articles Perspectives
How to choose the right project management tool
With many options available in the market, choosing the right project management tool can be a daunting task. However, a good tool can work wonders for a team’s efficiency and productivity. Project management statistics reveal that organisations using…
by Nick Cantor - May 2, 2022
Articles Perspectives
Engaging your audience with hybrid events
While it might seem like an eternity since live events were a consistent part of the B2B tech space, eased restrictions across many parts of the globe have encouraged organisations to integrate them back into their overall engagement…
by Nick Cantor - March 23, 2022
Articles Perspectives
Four ways to elevate your B2B digital marketing
Business is increasingly taking place online and this trend has intensified and thrust digital marketing strategies to the forefront of many marketer’s minds. The battle to engage audiences via on-screen experiences has intensified, and along with it, the…
by Jo Edwards - March 13, 2022
News Perspectives
A wide world of marketing experience, now on the Sunshine Coast
The Walk is a well-established integrated marketing agency with demonstrated experience in providing the full gamut of marketing services. From traditional disciplines like advertising and web design through to digital marketing and lead generation, we have always focused…
by The Walk Agency - February 20, 2022
Articles Perspectives
Great brands make meaningful changes to consumer’s lives and the world
There’s never been more demand from consumers for meaningful brand experiences. In a study of more than 395,000 people and 2,000 brands around the globe, Havas Media reported on the current cultural landscape that has impacted consumer behaviours.…
by The Walk Agency - October 25, 2021
Articles Perspectives
Marketing to millennials: How to win over millennial consumers
Do you consider millennials to be a primary audience for your B2B marketing? If not, it’s time to consider that this generation are now emerging as new leaders and decision makers, presiding over important purchasing decisions in their…
by Jo Edwards - September 27, 2021
Articles Perspectives
Tips for developing a great brand name and visual identity – part 3
In part three of our three part series, we’ll help you navigate your way through the complicated task of creating a brand that your target market will love. Questions you should ask when branding your business How to…
by The Walk Agency - August 25, 2021
Articles Perspectives
Tips for developing a great brand name and visual identity – part 2
In part two of our three part series, we’ll help you navigate your way through the complicated task of creating a brand that your target market will love. Questions you should ask when branding your business How to…
by The Walk Agency - August 25, 2021
Articles Perspectives
Tips for developing a great brand name and visual identity
Branding your business is a complex task that requires many layers of consideration and planning. In this three part series, we’ll help you navigate your way through the complicated task of creating a brand that your target market…
by The Walk Agency - August 25, 2021
Articles Perspectives
Post-third-party cookie marketing: Choice and transparency are priorities for consumers
We now live in a post-third-party cookie world where intrusive cookies are considered a violation of our privacy as consumers. In this article, we take a look at what this change means for marketers, and reveal how it’s…
by Nick Cantor - August 25, 2021
Articles Perspectives
How to write killer product descriptions that reflect your brand identity
Every customer interaction is an opportunity to build on their perception of your brand, and your product descriptions should be no different. Often overlooked as a chance to show a bit of personality and reflect your brand’s identity,…
by The Walk Agency - August 11, 2021
Articles Perspectives
Smarketing: how to make sales and marketing alignment work for you
Sales and marketing: They should be the ultimate dynamic duo. But failure to align the efforts of these teams often leaves businesses wasting valuable resources pursuing different goals, or worse, putting sales and marketing teams in direct opposition to…
by The Walk Agency - August 6, 2021
Insights Perspectives
How to write a successful blog
In 2020, there were 600 million active blogs globally, and more than 2.5 billion posts in the year. With all those articles, opinions and perspectives out there, how do you ensure that your business blog cuts through the marketing…
by The Walk Agency - July 21, 2021
Articles Perspectives
7 things to do after making a sale: How to boost brand loyalty
With customer acquisition costs rising by almost 60% in the past 5 years it’s becoming increasingly important for marketers to build brand loyalty and focus on a customer’s lifetime value. These days, 82% of companies agree that retention…
by The Walk Agency - May 2, 2021
Insights Perspectives
Context is King:
The power of contextual marketing
“Know thy audience” It’s a commonly touted phrase, and words to live by for actors, politicians and marketers alike. But when it comes to marketing your brand, there’s more to it than simply knowing who your audience is…
by Nick Cantor - April 23, 2021
Insights Perspectives
How SEO can increase your online visibility to grow your business
Saving money, increasing online visibility, attracting more qualified leads; there are many reasons why search engine optimisation (SEO) is vital to a successful digital marketing strategy. But to really nail SEO in the long term, you first need…
by Nick Cantor - March 3, 2021
Articles Perspectives
Digital marketing trends to look out for in 2021
With technology and the digital landscape innovating so quickly, the most resilient marketing strategies know how to take advantage of growing trends within the market in order to boost online visibility, grow your customer-base and achieve better results…
by The Walk Agency - February 4, 2021
Insights Perspectives
16 social media statistics and what they’ll mean for marketers
Social media has transformed the way that we approach marketing. With the power to target highly relevant audiences almost instantaneously, social media offers a direct line of contact with customers and prospects alike, allowing businesses to share announcements,…
by The Walk Agency - January 6, 2021
Articles Insights Perspectives
Boost your revenue with email marketing
Did you know that, as of 2019, there were 3.9 billion email users worldwide? And with that number predicted to hit 4.3 billion by 2024, it’s no wonder that email plays such a vital role in a successful…
by The Walk Agency - December 2, 2020
Marketing agency
Insights Perspectives
How to choose the right marketing agency
It’s easy enough to find a marketing agency – the internet is full of them – and these days every business is just a video call away. But how do you choose the right one for your needs?…
by The Walk Agency - November 10, 2020
Insights Perspectives
8 festive holiday marketing ideas to inspire you in 2020
With the holidays fast-approaching, now is the time to harness your festive spirit and turn it into a successful holiday marketing campaign that captures the attention of your audience. This is an exciting time for marketers and business…
by The Walk Agency - September 9, 2020
Insights Perspectives
How to get the most out of video with a limited campaign budget
Video marketing is a powerful way to convey a lot of complex ideas and emotions in a short space of time. Get it right and you’ll leave a lasting impression that entices the audience to engage with your…
by Jo Edwards - August 2, 2020
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